🍬 Flavor isn't taste — it's an entry point. The design of nicotine products that pull in the young
Flavor isn't taste — it's an entry point. How nicotine products are designed to pull young people in.
When we talk about the problem with vapes, we shouldn't brush off the matter of "flavor."
Mango, blueberry, mint, ice, cola, candy, bubblegum. These aren't just different scents. They're an entry-point design that lowers the psychological barrier to nicotine products.
The WHO wants flavors banned
In 2025, the WHO called on governments to urgently ban flavors in tobacco and nicotine products. The scope includes cigarettes, nicotine pouches, shisha, e-cigarettes, and more. The WHO warns that flavors increase a product's appeal and act as a factor drawing young people in particular into addiction.